Mr.Venkataramaiah, father of the present chairman and managing director, Mr. M. Prabhakar Rao. The company was established in 1973 and it is a closely held family owned company. The company specializes in hybrid seeds. “Mr. Venkataramaiah being a post graduate in agricultural sciences was inspired by revolution created by hybrid cotton. He then decided to undertake R & D and production to make high quality seeds available to farmers at affordable prices,” avers Mr. Sayoji Rao, DGM (marketing coordination). The company is headquartered in Hyderabad, Andhra Pradesh.
The main hybrid seeds the company is developing, producing, and marketing are cotton, maize, jowar, bajra, sunflower, paddy, castor, mustard and fodder jowar also varietal seed of paddy, wheat, castor, mustard, redgram hybrid cotton seeds.
R & D lab
NSPL’s R&D facilities are located at Hyderabad and it has research farms all over India. NSPL undertakes research both in conventional breeding and biotechnology. The research involves collection of germplasm, crossing, evaluation and agronomy development for each product. “Through biotechnology research, we add value by trait incorporation, molecular assistant selection in breeding and quality control,” explains Mr. Rao.
He further adds, “Development of cotton hybrids having high yield potential with long staple (above 30 mm) fiber quality, for which the company has received “best in house research award” in 2002 from DSIR under Ministry of Science and Technology, government of India, has been our best research till date.”
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