A FACULTY POINT OF VIEW:
Dr. Jay Akridge is the James and Lois Ackerman Professor of Agricultural Economics at Purdue
University and Director of the Center for Food and Agricultural Business and the Purdue-Kelley MSMBA
in Food and Agricultural Business. His research has examined the buying behavior of commercial
agricultural producers, applications of customer lifetime value in agribusiness, adoption of precision
agricultural technologies, and the role of e-commerce in the agribusiness industries. In 2003, he was
awarded the USDA Food and Ag Science Excellence in Teaching Award.
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